Le nom "wii" se fait shooter comme une petite merde.
Par X_3cut - 03 Mai 2006 03:41:40
Finie les propagandes qui vont dans un sens tout droit sorties du blog Ă nulcrotte. La on est dans le vrai :
"Did they even bother to research this?"
"it fails at the criteria don't pick a silly, awful-sounding name"
"It's telling when a product name needs a 150-word explanation."Des développeurs (mais je vois déjà les nintendosexuels s'attaquer pitoyablement au contenant et non au contenu, comme d'hab) se sont
confiés à gamasutra pour faire part de leures impressions sur les choix marketing de nintendaube pour le nom de leur prochaine console en carton.
Morceaux choisis :
The name is ridiculous. It is smart to pick a short name with a unique spelling that can be pronounced in many countries.
Even though Wii meets many of the criteria Nintendo should be going for, it fails at the criteria "don't pick a silly, awful-sounding name"
Last note: if only it were called the GameSphere, and had been designed as a totally impractical spherical console that would roll right off your entertainment center. I would have liked that a Wii bit more than Wii.
- David Sirlin, designer, Backbone Entertainment (death junior sur psp (attention nintendosexuels : il arrive aussi sur ds!!!))
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Yes, it definitely matters what a console is called. Nintendo has just named its console in a way that sounds like a slang word for urine. Or the Scottish word for "small," and by implication, insignificant.
(Of course, it also sounds like the French word for "yes," "oui" -- but how big is the French Nintendo market?)
It doesn't change my personal opinions of the console in the slightest. It changes my opinion of the Nintendo marketing department considerably. Did they even bother to research this? Why do they do these things? What was wrong with "Revolution"? It's bad enough that the Japanese have a drink called "Sweat," but at least they don't try to export it to the English-speaking world with that name. Am I supposed to be happy about having to go down to the game store to purchase the "Nintendo Wee"?
For God's sake, where was Miyamoto? I can't believe he would have let this get by.
Miyamoto ? Il Ă©tait en train de boire sa wii
- Ernest Adams, game design lecturer and columnist (rédacteur de gamasutra)
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Honestly, my first reaction to “Wii” was, “huh?” - but seeing as Nintendo is the only console maker to consistently make money every cycle I think I'll hedge my bets and declare it “genius!”. I don't think the name matters so much, but if they want to set themselves apart from Sony and Microsoft with their name – they just did.
-Alex Seropian, CEO, Wideload Games (créateur de stubbs the zombies et ancien membre de bungie)
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I want to be a brand consultant and make big bucks coming up with completely idiotic names for things and chuckling all the way to the bank as suits make fools of themselves announcing their new name. Hence Wii, which I will henceforth commence to pronounce as "vih-ee;" clearly it is an Anglicisation of the plural of the nonexistant Latin noun "vius". Just as I insist on pronouncing Glu as "gluh." If it were "glue," after all, it would be spelled that way.
Revolution was a good strong name. Wii is... silly.
Years ago, I had a friend who worked in the banking industry in New York, and had joke names for just about every bank then in the city (e.g. Citibank = Shittybank, Chemical = Comical). Perhaps we need to embark on this for our industry. Electronic Arts, whose first ads promoted actual game designers as artists engaging the artistic frontier in electronic media, might perhaps better be known today as Electronic Serfs, for their treatment of their employees. Activision might be better known as Passivision given their roll-over passivity in the face of the trend toward franchise and licensed titles.
Given Nintendo's hubristic but unintended failure to maintain its control over the console market, perhaps Nonintendo would do. THQ's habit of quickly producing shovelware might make PDQ a better name. Atari can be dealt with by insisting on calling it Infogrames, which is funny enough in its own right.
- Greg Costikyan, co-founder, Manifesto Games. (créateur d'un clone de steam qui arrive en 2006)
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It's telling when a product name needs a 150-word explanation. It clearly doesn't stand on its own, and I have to think Nintendo was anticipating a somewhat puzzled reaction in the way they packaged it . Perrin Kaplan's comments to Chris Morris over at CNN Money also attest to that, where she states that the name was revealed prior to E3 so it wouldn't distract from their game announcements. You never want the product name to distract from anything.
Did Wii arise out of a collection of names? Did they roundtable and focus test it? Did the innermost core of the company retreat to the woods, ingest psilocybin mushrooms and carve it into a tree? I don't know. Will it affect the success of the box? In my opinion likely not at all, and certainly not significantly.
-Meelad Sadat, director of business relations, High Moon Studios (darkwatch et d'anciens membres d'oddworld).
